HELP CUSTOMERS FIND THE PERFECT GIFT WITH
A Father’s Day Gift Finder
The Perfume Shop worked with Dot.vu to create an Interactive Video Quiz experience to help customers pick the perfect Father's Day Gift.
+300
VISITORS
10 Days
EXPERIENCE
Endless
SMILES
FIRST OFF
The Challenge
Every year, there are multiple seasonal campaigns that the E-commerce team at The Perfume Shop needs to be on top of. However, the challenge is constantly innovating and finding ways to make their campaign content engaging and fun for their customers. For the upcoming Father's Day campaign, they wanted to help customers find the perfect gifts and promote selected products on this special day.
Therefore, The Perfume Shop decided to work together with Dot.vu and let us help them create the project with the following goals:
THE SOLUTION AND
Concept Description
The Perfume Shop created a Father's Day Gift Finder. They launched an Interactive Video Quiz experience to help customers find the perfect fragrance for Father's Day, where visitors had to answer a series of questions about their fathers' preferences and styles. Based on the answers, the gift finder suggested a selection of products for customers.
The goal of the project was to inspire customers and promote selected products. Furthermore, to increase awareness of this special day and incentivize customers to surprise their loved ones.
ABOUT
The Company
The Perfume Shop is the UK’s largest specialist fragrance retailer with 215 stores across the UK & Ireland, selling all major designer fragrance brands, classic and celebrity perfumes, aftershave, and body products with unrivaled expertise.
COMPANY
FACTS
Industry
Retail
Company Size
+1000
Headquarters
High Wycombe, Buckinghamshire,
United Kingdom
Project
Father's Day Gift Finder
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ABOUT THE
Result
In summary, working with Dot.vu and creating an Interactive Video Quiz with product recommendations has allowed The Perfume Shop to engage customers in a fun and memorable way. Also, to promote their products by incentivizing their customers to interact with the brand, helping The Perfume Shop learn about their customers' preferences by collecting zero-party data.
Furthermore, it has allowed the brand to gain more insights into the Dot.vu platform and the power of Interactive Content, providing them with more ideas for future campaigns.
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